Customer Relationship Management, or CRM, is a strategy
of maximizing your profitability through customer
satisfaction. Achieving that satisfaction involves several
teams to collect, analyze, report and improve
data related to the interactions with your
customers.
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Are your customers satisfied? Can your
customers benefit from cross-selling or up-selling? Do you
use effective means of communicating with your customers?
Technology is a powerful tool for managing customer relationships.
Web sites, portals, databases and custom software applications
provide flexible capabilities to research, analyze, leverage and exploit
your customer data; this allows your business analyists and
corporate leaders to make more educated decisions and strategies.
At GDI, we build custom, or integrate your existing, CRM
applications for such purposes as:
- Collaboration
- Business/Customer Intelligence
- Analysis and Performance
- Advocacy
- Communication
- Automation
Contact a GDI
today for more information on
GDI CRM Services.
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